We believe in making a difference – in everything we do. We were lucky enough to work with, and be inspired by Nobel Laureate, the late Wangari Maathai during the Lions International Conference in Sydney in 2010. She told a story about a hummingbird who refused to sit by like the rest of the animals while their forest burned. That little hummingbird ignored the scorn and scoffs that she was too small, that she couldn’t make a difference. She flew back and forth, filling her beak with water, doing everything she could. The Alpha way is to be like that hummingbird. We get involved and we do the very best we can to make a difference through being the best we can be.