Alpha Consult appoints its first Managing Director

13 July 2022

With the focus on ESG (environmental, social, governance) increasingly centre stage, Alpha Consult ( is expanding and has promoted Senior Account Director Sari-Elle Kraemer to the newly created role of Managing Director.

The promotion comes off the back of two strong years of growth for the Sydney based agency which specialises in strategic profiling, media relations, issues management, advocacy and industry and stakeholder engagement. The recent change of government at a federal level has also seen an increase in requests for support.

Since its launch 5 years ago, Alpha has been leading campaigns in Australia and overseas across a host of sectors from travel and tourism, aviation, retail, government, health, environment, energy and resources, renewables and sustainability, franchise, and not for profit.

Alpha’s current client portfolio includes Australian Federation of Travel Agents, Accommodation Association, AgriProve, Just Cuts, and Connect IVF.

Alpha has a proud track record of supporting not for profits including current clients the Antarctic Science Foundation, Lions Australia, and Grameen Australia.

Alpha’s multiple achievements include the design and implementation of the Travel Sector’s successful campaign to secure funding to support businesses through COVID with $258 million secured federally plus additional support at a state and territory level. Alpha takes on a limited number of retainer clients with additional projects from time to time.

Alpha Founder and CEO Liza-Jayne Loch:

“I’m very pleased to be promoting Sari-Elle to the role of Managing Director. Sari-Elle has been instrumental in Alpha’s ongoing success and brings to life the Alpha commitment to being the difference for those we choose to work with. We are proud of our commitment to embedding ourselves in our clients’ teams and going above and beyond to drive home the Alpha advantage each and every time.”

“The global health pandemic has highlighted the importance of strategic communications. Alpha’s proven track record in helping individuals, organisations, government departments and corporates successfully navigate the most complex of challenges means we are in high demand. We are proud to be reputation ninjas and in fact many of our most impactful campaigns will always be kept off Broadway. Our strong backgrounds in media, politics, government and Legal Affairs combined with our passion for sustainability and driving change definitely make us stand out.”

The promotion of Sari-Elle to Managing Director is effective as of 1 July this year

Alpha Consult has also promoted Senior Account Executive Andrew Stewart to Account Manager.

About Alpha Consult

Alpha brings you the triple threat advantage – a unique combination of reputational/corporate communications expertise, litigation PR and political expertise built over decades of helping companies, causes and individuals position themselves and tell and sell their story to maximise impact with target audiences.

At Alpha we believe in making a difference – in everything we do.

We were lucky enough to work with, and be inspired by Nobel Laureate, the late Wangari Maathai during the Lions International Conference in Sydney in 2010. She told a story about a hummingbird who refused to sit by like the rest of the animals while their forest burned. That little hummingbird ignored the scorn and scoffs that she was too small, that she couldn’t make a difference. She flew back and forth, filling her beak with water, doing everything she could.

The Alpha way is to be like that hummingbird. We get involved and we do the very best we can to make a difference through being the best we can be.

MEDIA CONTACT: LJ Loch 0488 038 555