REPUTATION. IMPACT. INFLUENCE.

The Alpha Advantage

Alpha Consult is a Sydney-based strategic reputation and public relations advisory firm. From proactive media and stakeholder engagement to high-stakes issues management, we work with organisations and individuals to build profile, connect with the audiences that matter and manage reputation with confidence.

For more than three decades across Australia, New Zealand and international markets, we have worked at the intersection of politics, media, capital markets and law.

We measure performance by outcomes, not activity. Our research-led methodology ensures communications strategy strengthens leadership authority, protects market confidence and aligns fully with legal and governance obligations.

WHAT WE DO

Alpha’s four pillars of influence

Strategic PR and Reputation Architecture. Proactive public relations and disciplined narrative frameworks that protect credibility and authority, reinforce long-term licence to operate and build a durable reputation buffer before scrutiny arises.
Issues and Crisis Leadership. Senior-led management of high-exposure events where commercial, political or regulatory risk converges. We provide executive-level command in moments where speed, judgment and authority determine outcome.
Government, Regulatory and Stakeholder Strategy. Navigating ministerial offices, regulators, institutional investors and community stakeholders with informed judgment and strategic clarity.
Litigation and Inquiry Support. Providing structured, privilege-aware communications counsel during disputes, regulatory investigations, Royal Commissions and public inquiries.

We welcome the opportunity to discuss how Alpha can support your strategic reputation objectives. Please contact us to begin the conversation.

THE ALPHA TEAM

With more than 100 years of combined experience, our team brings together legal academic rigour, political insight and senior media judgment.

LJ Loch
(MCommLaw, BBusComm, MAICD)
Executive Chair
With more than 30 years of consulting experience across the Asia-Pacific, the European Union and North America, LJ has advised Prime Ministers, Premiers and Boards. She is a registered lobbyist and holds a Masters of Commerce and Law.

Sari-Elle Kraemer
(BMedia, MAICD)
Managing Director
A reputation architecture expert with a track record in helping individuals, businesses and not-for-profit organisations drive growth and gain recognition. Sari-Elle’s strategic approach ensures disciplined stakeholder and media engagement aligned with long-term positioning objectives.

Paul Perry
Senior Advisor
A veteran political and media strategist with a proven track record in designing campaigns in highly sensitive environments and delivering communications programs at times of national crisis. Paul has extensive experience as a senior ministerial adviser to both state and federal governments. He also spent a decade as GM of Corporate Affairs at a large medical group, working extensively with legal teams advising on media issues involving regulatory, civil and criminal matters.

Sid Maher
Senior Advisor
A media and communications professional with more than 35 years’ experience, Sid is a former deputy editor of The Australian and a veteran political observer who has covered eight federal election campaigns and more than 20 federal budgets. As Communications Consultant, Sid has acted for the World Bank in Washington DC and more recently a wide variety of clients in business, technology, social services and the finance sector.